By Frank Ling, gamernode.com
Rumors were surfacing the last several days about an unlikely pair-up of companies: the conservative Dell and the rocking Alienware. Today, it was learned that Dell has agreed to purchase Alienware, a specialist in high-end gaming PCs.
Although Dell will be buying the company, Alienware, for all intents and purposes, will operate as an independent arm of Dell. Alienware has been looking for more capital to power their company and considered going for an IPO (initial public offering), but thought the match-up with Dell would provide not only the funding it was seeking, but would allow them to tie in to Dell’s legendary service and supply chain.
Nelson Gonzalez, CEO of Alienware, said, "We know our strengths and know our weaknesses, and one of our weaknesses has been supply chain.” In business parlance, the supply chain consists of various manufacturers, distributors, raw materials, components and retail outlets which allow a business to effectively fulfill customer purchase orders.
Gonzalez also strongly maintained that in spite of the purchase by Dell, Alienware computers would continue to be out of the ordinary, colorful and cutting edge, "We're not going to sacrifice the design of a product for the sake of the efficiency.”
But in saying that, Gonzalez has already admitted to Alienware’s problems with just that — efficiency. Time will tell if the two unlikely business partners will be able to coexist in a peaceful setting.
Who knows, maybe we’ll be seeing bright orange and green notebook computers from Dell and gray square computers from Alienware.
Source: GamerNode
URL:
http://www.gamernode.com/article/776