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 Post subject: IT News: Google Print is Renamed Google Book Search
PostPosted: Sat Nov 19, 2005 7:45 pm 
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It's all in a name, especially when that name confuses people. In a post on the Official Google Blog, Jen Grant, a Product Marketing Manager at Google says that Google Print has a new name. The service is now called Google Book Search. Makes sense to me. URLs for http://print.google.com now redirect to the new books.google URL.

Why the change? Grant writes:

Well, one factor was all the comments we got about how excited people were that Google Print would help them print out their documents, or web pages they visit -- which of course it won't.

Sure, the name Google Print might not have been the best choice in the first place but I also think Grant's comments once again point out that with all of the services, tools, etc. that those of us who watch the search industry on an daily (if not more) basis understand are often unknown or in this case, misunderstood by the masses. Even with the large amounst of attention, especially in the case of Google Print, has received it's possible. If it can happen to Google, it can happen to any company.

Calling the service Google Print gave Google the option to easily include non-book material in the database. For example, articles from magazines. Now, they'll have to brand (something Google does very well) another product if/when they decide to offer content from magazines and other print sources.

Grant continues that the name change also reflects the evolution of the service.
Now that we're starting to achieve that, we think a more descriptive name will help clarify what our users can do with it: namely, search the full text of books to find ones that interest them and learn where to buy or borrow them.

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